The Wilde Fern Story

Hi! I’m Rachel, the forager, dreamer, and maker behind Wilde Fern Apothecary.

Wilde Fern started as a simple desire to create my own skincare products that were both cruelty-free and void of harmful chemical additives. Living in northern Michigan, I am surrounded by the beauty of nature, and it’s one of the reasons I love where I live. I began to explore the wild edibles in my bioregion, and learned as much as I could about ethical foraging and plant identification.

As my observations grew, I realized just how diverse my surroundings are, and I began to notice the plethora of medicinal plants and herbs that grow in my area. From there it was a natural progression to start incorporating these plants into my skincare products, as well as different topical and internal herbal remedies.

It became a passion, and I immersed myself in books, videos, and online courses through schools like the Herbal Academy, where I earned an herbalism certificate.

After years of creating and honing in on skincare formulations, and after receiving encouraging feedback from friends and family, I decided to take my passion and share it with the world - and Wilde Fern was born!

This desire to explore and expand my knowledge is always growing, and I am happy to say that I will never be done learning about what this earth has to teach me.

Thank you for being here with me!